Target Hiding Plus Size Models in the Country?

Posted by Leigh

I LOVE junkmail. I used to hang out for catalogue days. A little less so these days, I much prefer digital junkmail so much easier. I subscribe to some feeds so I can get them all in one place.

Scrolling through this morning while eating breakfast I came to the Target catalogues, and had to have a double take.

Can you spot the difference. The regular target catalogue is the one on the left, Target Country on the right.

WTF Target?!

I can’t  work out what to make of that?

Are they saying country folk are fatter than their city cousins?

Or more accepting of seeing a fuller figured model in their junk mail?

All the ladies are looking pretty haut in their undies to me.  I just can’t understand why there would need to be a difference. Everything else on the cover is the same.

What do you think? Would love to know the reasoning behind it.

UPDATE: I posted on Target’s Facebook, as I was genuinely curious as to the reasoning behind it. I thank them for taking the time to post a reply.

Hi Everyone, at Target we celebrate women of all shapes and sizes with stylish, quality and value for money Intimate Apparel! We would LOVE to show our full range in all catalogues, but due to space restrictions this isn’t always possible. So to ensure we showcase a broad range to all our customers, we will often advertise different product’s in our Target and Target Country catalogues. This gorgeous fuller figure bra and brief set is available at both Target and Target Country stores in a variety of sizes as we don’t want any woman to miss out!”

I can’t say I have noticed other catalogues. Perhaps this was a one off? Maybe they do mix it up and have the different models in the different catalogues. It still does seem a little strange to me, when you see them together like that. I just hope there was no hidden a gender to it, but I suppose they wouldn’t tell us that..would they ;)

At the end of the day, I guess it is great to see a sexy fuller figure gal on the cover. Lets hope we see much more of it to come!

  • http://www.danimezza.com Danimezza

    Wow… just… wow!!!

    I’ll be sharing this post around, hope you don’t mind.

    • http://www.allforwomen.com.au Leigh

      Glad it’s not just me that found it a bit…wow.

      Course I don’t mind :P

  • http://kerrimccrorey.com GoaldeeBug

    Er….. WTF???

  • http://littlelioness.net Fiona

    Wow that IS interesting.

    In Canberra we have Target and Target Country. So wonder if we have both cateolgues flaoting around?

  • http://www.underthewindmills.blogspot.com Suzi

    Wow. That’s very interesting! I can’t wait to see Target explain this one!

  • http://www.target.com.au Target Australia

    Hi everyone, at Target we celebrate women of all shapes and sizes with stylish, quality and value for money intimate apparel! We would LOVE to show our full range in all catalogues, but due to space restrictions this isn’t always possible. So to ensure we showcase a broad range to all our customers, we will often advertise different product’s in our Target and Target Country catalogues. This gorgeous fuller figure bra and brief set is available at both Target and Target Country stores in a variety of sizes as we don’t want any woman to miss out!

  • Ness

    That is interesting. I always get Target Country catalogues, so I’ll be keeping my eyes open!!

  • anonymous

    Who gives a shit. If you want being overweight to stop being such an issue, then stop making it an issue.
    At least Target has plus size models, unlike the majority of retailers. Find a topic worth complaining about.
    Seriously, this is so insignificant.

  • http://www.wheresmyglow.com Glowless

    Very interesting, and fantastic PR move by Target to actually comment :)
    I just love how “fuller figure” models are always a size 14…

  • http://nobashake.com Courtney @ Nobashake

    Wow, I don’t really know what to say.
    But I’m going to share this link if you don’t mind.

  • http://Dappergala.com Cameron

    Firstly, I didn’t even know about Target Country I thought it was all the same???

    Secondly, in general when a brand is picked up by a store there are allot of trading T&C within their contract e.g. advertising. A brand would bid to have the cover and pay thousands of $$$ for the spot. I find it hard to believe however that the brand of underwear featured on the cover would pay double the amount to have their product shot twice for the same cover just to show they range a DD. Retail is struggling atm and every $1 counts. I think it’s been narrowed down to a stereotype of postcodes, if you look closer it’s also Targets home brand underwear, so of cause they are trying to get the best sell through especially when they can’t send it back to the supplier because it’s their own brand and Target doesn’t have a factory warehouse to send it all too either. Looks like a marketing ploy to me.

  • http://she-did-it-her-way.blogspot.com Laura

    I used to work at Target for nearly 9 years. Target Country is actually a separate business to regular Target and they usually stock some different items, have different specials etc. If you buy something from Target Country, you can’t return it to regular Target… or you couldn’t, anyway.

    I’d say that Target Country would have a bit of a monopoly on plus-sized underwear in the country and that would account for a lot of their sales so they want to draw attention to that. In the city we have triumph stores and BNT and countless other places to get our DD bras so they want to attract the ‘don’t need it but want it” buyers.

  • http://www.twitter.com/net_hues Net_Hues

    While Target’s response makes it sound like a random placement of advertising material; I’d say they let their sales figures (no pun intended) dictate which images they use in particular markets. Laura makes a good point about competition in city markets. No doubt Target assess which type of customer is shopping where based on what sells and target their marketing accordingly. Well spotted!

  • http://circleoffriends.co Danielle Uskovic

    Wow! Great eyes to pick this one up! I don’t buy into Target’s FB post at all though. Seriously, to hire models and all the production costs, you are adding more to your advertising by having 2 different ones right?
    We are seeing progress though, a positive move to accepting plus size models. Vogue Italia and Elle France put a size 14 model (Aussie I will add) on their covers back in June. I highlighted a small piece about it after seing it on mamamia http://goo.gl/H861e
    Let’s hope we see more of it!

comments powered by Disqus